Co-Promotion Direct Mailer
FAO Schwarz, Zany Brainy, Air Hogs®, Metal Maxx™
Objective:
Drive traffic to FAO Schwarz retail stores via 20% coupon Savings offer
on Air Hogs® and Metal Maxx™ toys.
A duplicate mailing was also versioned for Zany Brainy retail stores.
500K mailed for each store.
Creative:
A free custom designed Air Hogs paper airplane was included in
the piece and touted on the outside to entice recipients to open the mailer
and get insde to the coupon offer.
Size Specs:
Folded for mailing: 6” x 9”
4 foldouts to flat size: 12“ x 33”
Paper airplane: 12” x 6” approx.
Agency:
GA Communications
Philadelphia