Direct Mail and Packaging Portfolio
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In-Pack Promotion Campaign
Co-promotional campaign with Bugs Bunny
Vitamins and Warner Bros. movie release.
Concept and design included the game idea,
baskeball in-pack card (interlocking disks to
form ball) and outside game box, Vallassis
FSI and in-store POP displays. Campaign was
a featured example in PROMO magazine.

Client: Bayer Corp.
Licenses:
Looney Tunes and
Warner Bros.
Agency: Cook Associates